Brand Trust is the soul of point of engagement between the customer and the brand. This concept has evolved with the rise in competition, awareness and globalisation.

Touching upon the various components of what truly defines a brand and whether these match up to consumers’ expectations, Trust Research Advisory -- a research and communications organisation -- conducted a comprehensive brand study featuring 16,000 brands with over 100,000 touch points across nine cities.

Featuring among the top 10 list of most trusted brands in India, LIC shows how deeply it has etched itself in the minds of stakeholders.

LIC has been in India for over 50 years, and it only proves that it’s the trust with consumers that helps the company grow.

However, according to the report the brand scores on other aspects like enthusiasm and external appearance.

Some recent awards bagged by LIC

• CNBC Awaaz Consumer awards 2010
• Reader Digest Trusted Brand Insurance category 2010
• OUTLOOK MONEY -- NDTV PROFIT AWARD 2009 in " BEST LIFE INSURER CATEGORY "
• World Brand Congress Award
• Golden Peacock Innovative Product / Service Award - 2009
• ASIA PACIFIC HRM Congress, 2009 Award for INNOVATIVE HR PRACTICES
• Loyalty Award - 2009