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Your Insurance Target Market
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Who Is Your Insurance Target Market?
Your target market is what keeps you in the insurance industry. Without the benefit of a defined market, you might feel like everyone is part of your target market. Unfortunately, frustration is likely to be the end result.
No matter your profession, production generally determines your salary and bonuses. If you are in insurance sales, you are definitely are no stranger to production goals. In fact, unlike many professions, you really have more control of how much money you make.
Your penetration of a particular insurance target market is necessary for you to stay in insurance sales. You do not want to target individuals with an impossible money flow problem. These people are more likely to cancel their policies. So, you must concentrate the majority of your energies on successful business people like yourself. However, this does not mean that you should ignore individuals without lots of dollars to commit to a needed insurance program. Merely, it should not be your focus. Otherwise, you might be looking for a new job.
Any target marketing should focus where you have a comfort zone. If you are analytically challenged, maybe engineers should not be your top insurance target market. Keep things in perspective. Know your strengths as well as your weakness. Your three to four four insurance target markets should be familiar ground and keep you busy.
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